Brand Clarity Checklist

Is your brand sending the right visual signals?

Take five quiet minutes. Circle what feels true. Notice what feels unclear or disconnected. That’s where your clarity work begins.

Do you know what your brand stands for—beyond your product or service?

Can you name 3–5 adjectives that describe how your brand should feel to others?

Is that feeling coming through visually across your website, social, and packaging?

Could someone land on your homepage and know what you do in 5 seconds?

Do your brand colors, fonts, and imagery feel cohesive and intentional?

Are your photos consistent in tone, quality, and story?

Do you know what visual mood your brand should convey (e.g., cozy, bold, refined)?

Are you using templates, presets, or brand guides—or winging it each time?

Is your Instagram bio clear, compelling, and clickable?

Do your posts reflect the quality of what you offer?

Can a potential client or customer understand what you do and who it’s for just by scrolling?

Are your captions telling a story or just filling space?

Do you have a clear plan for what to post and when?

Do you spend too much time second-guessing your content or visuals?

Are you procrastinating because you’re unsure what your brand is supposed to look like?

Do you feel proud of how your brand shows up online?

Is your website guiding visitors toward a clear next step (book, buy, follow)?

Are your offerings visually aligned with the price point and value?

Do you have a system—or are you starting from scratch every time?

When someone compliments your brand, do they use words that feel accurate to you?

If you said “no,” “sort of,” or “I’m not sure” to more than a few of these—you're not failing. You're just missing clarity.

And that’s exactly what The Clarity Suite is built to deliver.

Want help turning brand confusion into cohesion?