The Brand & Storytelling Intake Questions

Please answer briefly and honestly. There are no right answers. This helps us use our time well.

What prompted you to book this session now? (What’s happening, or what decision are you facing?)

In one or two sentences, how would you currently describe what you do? (Write this as if you were explaining it to someone new.)

Who are you trying to reach right now? Be as specific as you can.

Where do you feel your brand or story is falling short? What feels unclear, disconnected, or not landing the way you’d like?

What have you already tried to change or fix? (Briefly list anything you’ve adjusted, reworked, or revisited.)

Are there any upcoming decisions or changes you’re considering? (For example: a redesign, new offer, pivot, or relaunch.)

What would feel most helpful to understand after this audit? Clarity around messaging, positioning, storytelling, or something else?

Please share any relevant links or materials. (Website, portfolio, offer page, or anything you’re currently working from.)