Did you know that you start communicating with potential clients long before you ever even meet or talk to them?
That’t right! In today’s online world, your website and social media pages give potential clients a lot of preliminary information about you, what you offer, how you do business, how you communicate, and so much more.
That’s why it’s imperative that you thoughtfully and diligently pay attention to what yours say about you. Here are just a few quick things to look for on your website and social media pages to make sure your putting out a professional and cohesive message.
Website Quick Check List
1). Make sure it’s professional looking.
Meaning, it should look clean, have a clean and professional font, and let your audience know exactly what it is you offer and how you will solve their problem.
2). Make sure that your contact info is easily accessible.
Don’t bury this information. It’s frustrating to people and if they have to look for it too long, they will move on.
3). Make sure that all of your social media links are working and, again, easily accessible.
Just like the contact info, this should be very easily accessible. As a matter of fact, put it right next to the contact info!
4). Make sure that you have a well thought out bio and a professional looking portrait of yourself.
There are so many ways to take a really good and interesting head shot these days. Environmental portraiture is one way, and shows you in your element, doing what you do best. I personally love these types of portraits, as they seem much more natural and inviting.
Social Media Quick Check List
1). Keep it professional.
I know there are some brand and businesses that mix their personal lives and information in with their professional on their social media pages. This can be done, but, be very deliberate about it. It should fit in with your story brand and add to the message that you are trying to convey.
2). Use the same logo and portrait shot across all of your pages.
Make sure that you are always branding and that you have a cohesive look across all of your pages.
3). Do pay attention to making sure all of the page elements are filled out and that you are actively trying to engage with others on the platforms.
Don’t leave too much info out or empty on your pages.
4). Link back to your website and make sure you have at least an email address for contact info.
These are just a few of the things that you should be sure are on your website and social media pages. Though these are in a quick check list form, they may take some time to implement. Spending that time up front is worth it and may just be the deciding factor in whether or not a potential new client reaches out to you.